Leo Burnett, an esteemed global advertisement office, made a splendid 3-picture optical hallucination promotion crusade for Jeep in France with the maxim "See anything you desire to see" that justified a gold honor for press at Cannes Lions.
From the start, the 3 pictures in this promotion battle may look like nothing extraordinary – simply dim creature pictures on a burlap foundation. You need to flip them over, in any case, to really value the office's work of art. Each picture can be seen as an alternate creature relying upon which heading you see it from, and these two exist together without meddling with one another.
The office clarifies that the advertisement "welcomes the peruser to come back to the declaration to find a creature at the opposite apocalypse. jeep logo upside down